When people think about permaculture, they usually picture gardens. Or compost. Or chickens.
But when I think about permaculture, I think about freedom.
For years, I was doing the work I loved—helping people design homesteads, farms, and eco-communities. I was living the dream. And yet I carried a quiet but constant weight: the belief that this kind of work couldn’t scale. That I would always be living just barely above water. That abundance was for someone else.
Worse, I believed that trying to make more money might be at odds with the values I held dear.
But over time, I came to see something different. The same design principles we use to regenerate soil, water, and ecosystems… can also regenerate our relationship to money, purpose, and scale. That realization changed everything.
🌾 The Importance of the Offer
As I helped more and more clients—landowners, homesteaders, educators—I noticed a pattern. Many of them were thriving financially. Not because they were smarter. Not because they were working harder. But because they had something I didn’t:
A clear, irresistible offer—and a system to deliver it efficiently.
Some of them were using the “one-to-many” model—creating group programs, online courses, and scalable offers that helped dozens, even hundreds of people at once.
But even before scaling, what really made the difference was this:
They had clarity. They knew exactly who they were helping, what problem they were solving, and how they were delivering the solution.
This is what we now call the Grand Slam Offer.
🎯 Crafting a Market of One
Instead of trying to be cheaper or louder than the next person, the goal is to create something so specific, so valuable, and so aligned with your unique gifts that it doesn’t even feel like competition exists.
Here’s how to begin:
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Pick a psychographic or demographic you feel drawn to
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Understand their dreams, fears, obstacles, and desires
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Design a solution that solves all of it—step by step
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Make sure your offer is also built around what you love doing
For me, it was blending coaching, permaculture design, and education. For you, it might be entirely different. What matters is that it’s real, and that it lights you up.
When you do this well, you’re not working. You’re creating.
💬 Sales is Just Service
You don’t need a massive audience. You don’t need ads.
Start with your phone. Talk to people you already know.
If you can’t sell your program to three or four people you already have relationships with, you probably haven’t clarified your offer yet. And that’s okay. That’s where we begin.
Sales, at its best, is presence. You ask:
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Where are you now?
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Where do you want to be?
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What’s in the way?
And if you really listen, they’ll tell you. You don’t have to convince them. You just need to walk with them across the bridge you’ve already built.
🔁 Lead Generation in the Thank You Economy
Eventually, you’ll want to grow. And that’s where social media and lead magnets come in.
But don’t fall for the trap of thinking you need to be an influencer. You don’t need millions of followers. You just need to know your people—and serve them well.
A lead magnet is simply a free resource—a short course, a webinar, a downloadable guide—that solves one small but pressing problem. In doing so, it builds trust and shows them a bigger journey is possible.
When done right, your content becomes an act of generosity. Not hype. Not pressure. Just service.
🏡 The Internet Brought Back the Village
I grew up in small-town Ireland, where the butcher knew your name, your birthday, and your favorite cut of meat. The shopkeeper asked about your family. It was business—but it was also relationship.
Then the big box stores came. The chains. The faceless economy.
Today, the internet is full of those mega-stores—giant influencers, automated ads, massive programs. They reach thousands, but they don’t know anyone.
You’re playing a different game.
Imagine your business is a tiny store. You don’t even sell anything yet. But two people walk in today.
Down the road is a mega-store, getting thousands of visitors a day. But you? You greet your two visitors with warmth and curiosity.
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What do they dream of?
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What do they fear?
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How can you serve them?
Talk to everyone who walks through your metaphorical door with openness and humility. If no one walks in today, go sit outside and offer something valuable—just to get a conversation going.
Be like that old-school butcher. Serve from your heart.
And over time, you’ll understand your people so well that when you make your offer—something real, something powerful—they might cry with gratitude.
But for now, just listen.
🌍 Where You Go From Here
This isn’t a trend. It’s not a gimmick. It’s a return to something true:
A relationship-centered way of doing business.
A purpose-led path to abundance.
A movement of designers, teachers, and doers who are ready to regenerate the world—starting with their own lives.
But here’s what I see on the horizon—and why I care so deeply about this:
We are not just here to learn best practices in land design.
We are here to master the entire system—from design to messaging to marketing to investment.
Because here’s the vision:
What if you and I—nature lovers, system thinkers, permaculture practitioners—learned how to create irresistible, scalable offers…
…used those offers to sell healing, regenerative goods and services…
…and then invested our earnings in a new kind of future?
One where:
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Ecological farms
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Nature reserves
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Communities of digital nomads
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Healing spaces and retreat centers
…are all vertically integrated—feeding each other, supporting each other, creating a regenerative economy from the soil up.
Traditional business makes money selling whatever is profitable, then invests in whatever pays the highest dividend.
But we?
We can learn the same tools—and use them to heal the planet.
To build ecosystems.
To build community wealth.
To build a new world.
So whether you’re already in the Creasol Incubator or just discovering this path, know this:
🌱 There is a growing market for permaculture and regenerative design.
🌱 There is a path to abundance that honors your values.
🌱 There is a place for you in this movement.
And it starts with the offer you choose to make.
Let’s build it—together.
